Where songs compete. Where creators perform. Where culture decides who wins.
New King Multimedia Group, LLC | Confidential | Patent Pending
THE TALENT
The Talent You Haven't Seen Yet
There are millions of songwriters the world has never met.
Not because they aren't great.
Not because they don't have something to say.
But because there has never been a system built to surface them in real time.
This changes that.
Topline League isn't just a platform —
it's a stage, a ranking system, and a global spotlight.
Where unknown creators become undeniable.
Where every submission is a moment.
Where discovery is no longer accidental — it's structured.
People didn't know Andrea.
People don't know thousands like her.
They will.
Because talent doesn't expire.
Creativity doesn't age out.
And songwriting has no ceiling — or timeline.
Songwriters have no age limit.
This is where they are finally seen.
THE INVISIBLE HAND
THE BIGGEST SONGS WERE NEVER ABOUT WHO WROTE THEM
Whitney Houston didn't write her biggest song.
Celine Dion didn't write hers.
The hits you remember were written by people you've never heard of.
WHITNEY HOUSTON
I Will Always Love You
Written by: Dolly Parton
CELINE DION
Because You Loved Me
Written by: Diane Warren
TINA TURNER
What's Love Got to Do with It
Written by: Terry Britten & Graham Lyle
AEROSMITH
I Don't Want to Miss a Thing
Written by: Diane Warren
SINÉAD O'CONNOR
Nothing Compares 2 U
Written by: Prince
The voice made it famous.
The writing made it timeless.
For decades, songwriting has been invisible, unstructured, and undervalued.
Topline League turns songwriting into a competitive, visible, and monetizable ecosystem.
We're not changing music.
We're revealing who actually creates it.
THE PROBLEM
Music Is No Longer Just Listened To.
Music is watched, shared, and performed — but the people behind the hits remain invisible. There is no competitive platform, no ranking system, and no audience ownership for the creators who drive culture.
10M+
Songwriters globally
0
Competitive platforms
0
Audience ownership models
0
Ranking systems for creators
THE SOLUTION
A Global Competitive League for Songwriters.
One system. Ranked seasons, head-to-head matchups, a global leaderboard, tiered divisions, and a direct career pipeline — applied to music creation like a professional sports league.
Ranked Seasons
Structured competitive brackets with defined advancement
Head-to-Head Matchups
Creators compete directly, judged by audience and industry
Global Leaderboard
Public standings updated weekly
Tiered Divisions
Entry, Pro, and Elite tiers for all skill levels
Career Pipeline
Top performers earn sync placements, brand deals, and industry access
HOW IT WORKS
Submissions → Voting → Rankings → Winners.
Every week creates new entries, new competition, new content, and new outcomes. The loop never stops.
1
1
Submit
Creators submit short-form entries tied to weekly briefs
2
2
Compete
Head-to-head matchups judged by audience votes and industry panels
3
3
Rank
Standings update in real time. Leaderboard is public.
4
4
Win
Top performers advance, earn placements, and build their career
THE FORMAT
Three Layers of the Competition.
IDEA
The creative spark. A brief drops. A concept forms. The song begins.
PERFORMANCE
Short-form execution. The entry is submitted, judged, and ranked.
ENERGY SHIFT
Audience reaction. Votes, shares, and cultural momentum determine the winner.
LICENSING PIPELINE
Every Submission Is a Licensable Asset.
The competition itself is the pipeline. Every entry is cataloged, scored, and made available for commercial use the moment the season ends.
Sync Licensing
Film, TV, advertising, and gaming placements from competition-tested songs.
Streaming Distribution
Top-ranked songs enter distribution pipelines immediately post-season.
Live Performance Revenue
League showcases and live events generate direct performance income.
Mechanical Licensing
Every submission generates mechanical rights revenue upon use.
The competition is the product. The catalog is the asset.
CONTENT ENGINE
Built for Scale.
Every creator is a distribution node. Every week is a new content cycle. The platform produces at scale — automatically.
Weekly Competitions
New briefs, new entries, new rankings — every single week.
Creator Storytelling
Behind-the-scenes, process content, and creator narratives built into the format.
Live Showcase Moments
Season finales and bracket events create appointment viewing.
Short-Form at Scale
Every submission, reaction, and ranking moment is native short-form content.
Not a campaign. A permanent content system.
DISTRIBUTION
Engineered for Reach.
52 weeks of content. Not a campaign. A permanent presence.
Short-Form Platforms
Native content built for TikTok, Instagram Reels, and YouTube Shorts.
Creator-Led Amplification
Every participant is a distribution channel with their own audience.
Live Events
Season showcases and bracket finals drive real-world reach.
Always-On Weekly Drops
New content every week keeps the algorithm fed and the audience engaged.
Sync Placements
Songs placed in film, TV, and ads extend reach into passive audiences.
BRAND VALUE
Brands Enter at the Moment of Creation.
Brands don't advertise here. They integrate into the creative process, shape the brief, and become part of the culture as it is made.
Shape the Brief
Your brand challenge becomes the weekly competition prompt. Thousands of creators respond.
Own the Process
Your brand lives inside the creative act — not beside it. Organic. Authentic. Unignorable.
Become the Culture
First movers lock the lane. No competitor can replicate what you built from the inside.
This is not an ad buy. This is a cultural position.
CATEGORY OWNERSHIP
Built for Category-Defining Partners.
Four exclusive lanes. Each one locked once claimed. This is not sponsorship. This is ownership.
1
PERFORMANCE
Athletic & Sportswear
Own the energy, drive, and competitive spirit of the league. One partner. One category.
2
LUXURY
Premium & Lifestyle
Align with craft, excellence, and the pursuit of the highest standard. Exclusively yours.
3
PLATFORM
Tech & Streaming
Power the infrastructure. Own the distribution layer. One partner per category.
4
LIFESTYLE
Culture & Consumer
Embed your brand in the creative culture that defines what comes next.
BRAND CHALLENGE
One Brief. Thousands of Executions.
Every entry carries brand DNA. Top songs enter the distribution pipeline. The brief becomes a creative movement.
Brand Brief
Your challenge becomes the weekly competition prompt.
Songwriter Submissions
Thousands of creators respond with original music and content.
Content at Scale
Every submission is branded content — organic, authentic, owned.
Licensing Pipeline
Top songs enter sync licensing, streaming, and distribution.
TRACTION
Already in Motion.
The foundation is built. The proof is real.
Founding Judge Secured
Grammy Award-winning songwriter Eric Bellinger confirmed for Season Zero.
Patent Pending Filed
SPI and SCR scoring systems protected under provisional patent.
Sync Partner Active
First sync licensing partner engaged and under agreement.
Platform in Development
League infrastructure, scoring engine, and submission system in active build.
Commissioner Alignment Secured (Pre-Launch)
Jason Jordan, a veteran music executive, has provided written confirmation of involvement as Commissioner in principle, contingent on product readiness and launch.
New King Multimedia Group, LLC | Confidential
LEADERSHIP
The People Running the League.
TopLine is built by operators, creatives, and industry veterans who understand both the music business and the infrastructure required to scale it.
COMMISSIONER — DESIGNATED (ANNOUNCEMENT PENDING)
A seasoned sports executive with extensive experience in league operations, brand partnerships, and media rights has been designated as Commissioner-in-principle. Formal announcement is pending completion of the platform demo. This role is confirmed at the leadership level — not a vacancy.
FEATURED TALENT — ERIC BELLINGER
Grammy Award-winning songwriter. Season Zero anchor. Active recording artist and creative voice of the league's inaugural season.
HEAD OF A&R / TALENT OPERATIONS — [Name TBD]
Oversees Scout network, writer recruitment, and roster quality across all GMs. The engine behind talent acquisition.
SYNC & LICENSING DIRECTOR — [Name TBD]
Manages all Sync Partner relationships, licensing agreements, and catalog distribution. The bridge between the league and the market.
LEGAL & RIGHTS — [Counsel TBD]
Structures all writer agreements, GM contracts, and licensing frameworks. Ensures every submission is protected and every deal is clean.
Leadership alignment secured ahead of launch — reducing execution risk and accelerating industry integration.
New King Multimedia Group, LLC | Patent Pending | Confidential
SCALE & OUTPUT
The Numbers Are Structural.
These are system outputs — not projections. Built into the format by design.
20+
Branded content pieces per week
500+
Creators per season
50M+
Projected impressions per season
PLATFORM OVERVIEW
What the League Looks Like Inside.
FOR CREATORS
Submit short-form entries tied to weekly briefs
Compete in ranked head-to-head matchups
Build audience, catalog, and career in one system
FOR FANS
Vote on submissions and influence rankings
Follow creators and track weekly standings
Participate in weekly drops and live showcase moments
FOR BRANDS
Integrate into creative challenges as the brief
Own exclusive category presence across the season
Access the licensing pipeline for top-ranked songs
BUSINESS MODEL
Three Revenue Layers.
A media and IP business structured across three distinct layers — each generating independent revenue.
Brand Participation
Founding Partner — $250,000
Category Partner — $100,000
Competition Sponsor — $50,000
Activation Partner — $25,000
Licensing & Distribution
Sync licensing from competition-tested songs
Streaming distribution post-season
Mechanical licensing on all submissions
Media and broadcast rights
Platform & Ecosystem
Data licensing and performance analytics
Audience insights sold to brand partners
SPI/SCR scoring as a standalone B2B product
RIGHTS FRAMEWORK
Clear Rights. Clear Participation.
Creators retain ownership. The league holds defined, limited rights for platform use, distribution, and monetization. Every agreement is transparent and clean.
ATTRIBUTION
Every submission is logged, timestamped, and attributed to its creator. Ownership is never in question.
LICENSING
Creators grant limited rights for platform use and sync licensing. All terms are disclosed upfront at submission.
PARTICIPATION
League engagement — voting, ranking, advancement — is governed by clear, published rules. No ambiguity.
Full legal framework available under NDA.
FINANCIAL MODEL
Revenue Model — Per Season Economics
Revenue scales through brand density and compounding IP licensing.
SEASON 1 — LAUNCH
4 Brand Partners @ $100K = $400K
Licensing & Sync Revenue = $100K–$250K
Total Revenue: $500K–$650K
SEASON 2 — EXPANDED
6–8 Brand Partners = $750K–$1.2M
Licensing Growth = $250K–$500K
Total Revenue: $1M–$1.7M
SEASON 3 — SCALED
10+ Brand Partners = $1.5M+
Licensing + Streaming = $750K–$1M+
Total Revenue: $2.5M–$3.5M+
UNIT ECONOMICS
Unit Economics — High-Margin IP Engine
COST PER SEASON
$250K–$400K production cost
REVENUE PER SEASON
$500K–$1M+
GROSS MARGIN
50–70%+
Incremental cost per additional season: Low
Licensing revenue: High-margin, recurring
Content is the product. Catalog is the asset. Margins expand as IP library grows.
SCALE MODEL
Path to $25M+ Revenue
YEAR 1
1 League | Revenue: $500K–$1M
YEAR 2
3–5 Leagues / Expanded Seasons | Revenue: $3M–$6M
YEAR 3
8–10 Leagues / Global Expansion | Revenue: $10M–$15M
YEAR 5
Multi-market + Licensing Scale | Revenue: $25M+
Growth driven by repeatable league format and expanding IP catalog.
COMPETITIVE ADVANTAGE
Defining the Category
FIRST MOVER
First structured competitive music system
CONTENT ENGINE
Continuous content engine (52 weeks/year)
IP PIPELINE
Built-in licensing pipeline
INTEGRATION
Talent + brand + distribution integrated
LEADERSHIP
Leadership aligned pre-launch
This is not a show. This is an infrastructure layer for music creation and monetization.
THE ASK
Investment Opportunity
Raising: $2M–$4M
30%
Platform Buildout
25%
Creator Acquisition
25%
Brand Partnerships & Sales
20%
Production & Operations
Capital accelerates transition from pilot to scalable media and IP platform.
EXIT STRATEGY
Multiple Exit Pathways
STRATEGIC ACQUISITION
Music labels: Sony, Universal
Streaming platforms: Spotify, YouTube
Media companies
IP CATALOG VALUE
Compounding music rights library
High-margin recurring licensing
Platform: 5–10x revenue potential
PLATFORM VALUATION
5–10x revenue multiple
Comparable: sports leagues, media IP platforms
Scalable across markets
Owning the IP layer creates long-term strategic value.